To achieve our client's vision, we focused on crisp lines, bold colors, and the coolest, custom penguin you've ever met. The main color, Classic Red, provokes strong responses like action, energy, and courage - all emotions our client desires their customers to feel when interacting with their business.

Our Always Ice logo is designed to adapt to all applications our client utilizes including digital, print, and apparel. We also provided text only and character only variations.