As a nod to the traditional industry of practicing law, we chose a serif font for the "VA" emblem which has that same historic feel. To add a modern, youthful twist, we chose a sans serif font for the company name. Together these two fonts provide an intriguing visual that celebrates our client's vision for their company. In addition, our client gained an emblem ("VA") that can stand alone for specific branding opportunities. We chose red as the main color in this logo because it symbolizes power and strength, while charcoal grey is a perfect, calming complimentary color. Overall this logo conveys professionalism, trustworthiness, and credibility.
"Working with Clarity on our company logo was an excellent experience. Clarity brought a high level of professionalism to the process, as well as great ideas on the design! Would love to work with them again in the future."
- Isaac B., Founder, Virtual Attorneys